ALEXANDRA PALACE signs a four year deal with PDC for the Ladbrokes.com PDC World Darts Championship.

Following the success of the tournament in December 2007 which attracted a 30,000 following, the PDC have decided Alexandra Palace is the ideal venue to stage the world's biggest and richest darts event until at least the 2012 tournament.

"Last year, Alexandra Palace immediately announced itself as the ideal home for the world's greatest darts tournament Ladbrokes.com PDC World Darts Championship," said PDC Chairman Barry Hearn,  we were delighted with the success of the event, and our players, sponsors, broadcasters and fans thoroughly enjoyed their visit to Alexandra Palace and we're looking forward to the next four years."

The News of the World Championship was held at Alexandra Palace in the 1970s, and the PDC marked a hugely successful return of the sport to the venue.

Andy Briggs ‘Alexandra Palace’s Chief Operating Officer’ says “we are proud to be hosting the return of such a high profile event and look forward to a long and prosperous working relationship with the PDC.  Alexandra Palace’s unique prestige continues to be appreciated within the events industry; the setting adds that extra special back-drop unrivalled by any other London venue”.

‘Chairman of Alexandra Palace Trading Limited’ Matt Cooke says “The PDC World Darts Championship is ‘first in line’ of a range of major high profile events planned for the Palace; we are working very closely with existing and prospective organisers and will be staging a full programme of new and exciting events.  The venue’s unique qualities will shine through, putting Alexandra Palace back on the events industry map where it belongs, as one of the UK’s major players”.

-ENDS-

For further information or images, please contact Katie Tsangaris, Marketing Manager on

020 8365 4328 email: katie.tsangaris@alexandrapalace.com

13th May 2008

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